Service
E-Commerce
Storefronts that convert — including the hard ones.
Some e-commerce is easy; some isn't. We build the parts off-the-shelf platforms handle badly — custom pricing, complex catalogues, real-time integrations, and the performance a considered buyer expects. And we have genuine depth in one of the hardest categories: jewellery and diamond commerce.
How we approach it
Beyond the templates
When Shopify, Magento, or WooCommerce can't do what your business needs, we build the custom pieces that make them fit — or the storefront that replaces them.
Jewellery & diamonds — a specialty
Diamond feeds, Nivoda integration, gold-rate-linked pricing, matched-pair logic, certification and hallmarking. The requirements no generic app assembles correctly.
Performance & SEO
Fast, crawlable, built to be found — a storefront we run scores 100 on Google Lighthouse's SEO audit.
Who it’s for
Brands that have outgrown plug-and-play e-commerce and need the hard parts built properly — especially in jewellery.
Frequently asked
- Do you build on Shopify or custom?
- Both, and we'll tell you honestly which fits. Shopify is great until your business needs something it can't do — that's when custom (or custom on top of Shopify) is worth it.
- Can you integrate a diamond feed like Nivoda?
- Yes. We ingest and normalise supplier feeds, keep availability accurate in real time, apply your pricing rules, and route orders back for fulfilment — so you sell stock you never hold.