Jewellery · Diamonds · MyOtherHalf
A diamond storefront engineered to score 100 on SEO
We build and run the storefront for MyOtherHalf, a UK diamond jewellery brand — the kind of engineering off-the-shelf platforms handle badly: live inventory, precise pricing, and the performance a high-AOV buyer expects.
100
SEO (Lighthouse)
96
Best Practices
93
Accessibility
99
Performance (desktop)
The challenge
Diamond commerce has requirements ordinary e-commerce doesn't — a huge, constantly changing catalogue of certified stones, pricing that has to be exact, certificate and media handling tied to each piece, and the speed and search quality that keep a considered buyer from bouncing. A templated storefront can't carry all of that at once.
What we did
- A custom storefront built around the catalogue, not bolted onto a template.
- A feed pipeline that normalises and searches a large, changing inventory of stones.
- Certificate and high-fidelity media surfaced against each product as trust signals.
- Performance engineered from the start — so the page is fast, accessible, and technically clean by construction.